Predict reputational risk before it breaks
Pressure-test campaigns, packs, and claims across loyal, casual, and skeptical persona sets. Surface polarization risks, cultural sensitivity issues, and legal exposure before media commits.
Risk usually shows up after the campaign is live
Traditional research catches broad sentiment, but misses the specific language that creates reputational risk. Gutsy lets teams pressure-test ideas early.
Score issues by severity, audience sensitivity, media amplification, and fixability.
Understand exactly which word, cue, claim, or missing proof point creates concern.
See whether consumers, employees, buyers, regulators, or social audiences react differently to the same idea.
Everything you need to reduce market risk
Reputation Risk
Surface brand trust issues before creative, claims, or launches go public.
Claim Backlash
Test whether proof, wording, or omission creates skepticism or criticism.
Safety Concerns
Identify ambiguity around ingredients, performance, usage, and product promises.
Sustainability Skepticism
Pressure-test environmental language for greenwashing perceptions and proof gaps.
Persona Severity
See which audience segments care most and what would de-escalate concern.
Response Planning
Get suggested edits, proof points, and mitigation paths before launch.
Proof before public risk
Deep intelligence for every risky decision
Gutsy reports score severity, stakeholder sensitivity, amplification risk, proof gaps, and fixability so teams can improve ideas before they become issues.
Test risk in minutes
Add the risky idea
Paste claims, campaign copy, packaging language, launch plans, or response options.
Choose sensitive audiences
Run the idea against consumers, stakeholders, and segments with different risk thresholds.
Get the risk read
Receive severity scores, concern drivers, and specific mitigation recommendations.