85
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77Concepts
New ideas ranked against your category benchmark before development.
For CPG insights & brand teams
Research has been broken for 100 years.
The market research industry is built on paying people for their opinion on your products, packaging, pricing and claims. Nobody is paid to be right.
Product ReportCampaign ReportProduct ReportProduct ReportBrand ReportProduct ReportProduct Report
Liquid Death · Sparkling Mountain WaterSparkling water
Shelf Impact
88/ 100
Audience fit, out of 10
Blue Collar Backbone5.0
Gen Alpha Parents4.7
Finance District1.5
Why it stands out · 9.6Matte black, heavy Gothic type and a melting gold skull radically break from the light blue and clear-plastic conventions of bottled water.
AI-lookalike audiences are built on observed behaviour, not stated opinion.
A survey is built on
- How they say they would react
- What they say they would buy
An opinion.
Gutsy is built on
- How they actually react
- What they actually buy
Behaviour.
“At Greenhouse, speed matters, but so does getting it right. Gutsy gives us instant, consumer-driven feedback on everything from packaging to campaigns, helping us move quickly with confidence and stay true to what our customers love.”
“We complemented consumer research with AI-lookalike audience testing to iterate quickly on our new Pineapple Sour concepts. It’s now one of the top innovation launches in the craft beer category across Ontario LCBO stores this year.”
“Coming from large Tier 1 CPG companies, this type of consumer research would normally take weeks and significant investment. … I use it daily to challenge my assumptions and make the best decisions with the richest data available!”
“We’ve found Gutsy to be an invaluable tool in our daily workflow with our creative and innovation team members, allowing us to test faster and more accurately.”
Test the packaging, claim and price.
Before you commit the production run.
85807777
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Packaging & shelf
Every candidate pack ranked by purchase intent, audience by audience.
64%
51%
38%
Claims
Which claim converts, and which one costs you credibility.
Before you commit the budget.
Price
The price each audience will pay, and the point where they walk.
Campaigns
Creative and copy ranked before you commit media spend.
Risk
Backlash on safety, labelling and sustainability claims, found before launch.
AI market research, put to the test.
90%
Ask two groups of real people the same thing and they won’t fully agree. Across 57 concept tests, AI-lookalike audiences got 90% of the way to that agreement.
Colgate-Palmolive / PyMC Labs · 57 concept surveys
86%
Give the AI a two-hour interview with a real person and it answers surveys the way they do, 86% as consistently as that person answers themselves two weeks later.
Stanford · 1,052 Americans
70
Researchers ran 70 experiments on 119,330 people. AI predicted the results as accurately as a pooled group of expert forecasters.
Nature 656 (2026) · 119,330 participants
Research outputs in minutes.
The ask
Where is the whitespace for a new format, and which audience pays the premium?
Bites & balls6.47
Granola & clusters6.38
Bars5.23
Wellness Warriors · emotional resonance by format, out of 10
Barebells
High-Protein Snacks Category Report
513 listings, three audiences. Bites are 4% of the shelf and lead with Wellness Warriors; Finance District is the one audience that pays the premium. The opening: Barebells Bites in a resealable pouch, without sugar alcohols.
Read the Barebells report
The ask
Which message survives contact with the buyer?
Product truth5.9
Feel-good platform5.6
Licensed characters2.5
Wellness Warriors · message score, out of 10
OLIPOP
Campaign Development
Five message territories from OLIPOP’s own campaigns, scored for the Banana Cream push. Product truth leads, the fiber claims OLIPOP owns are its most believed, and character tie-ins trail with every audience.
Read the OLIPOP report
The ask
What does the category think we stand for?
Differentiation #86.80
Modernity #25.68
Trust #575.70
Finance District · out of 10, rank of 77 premium pantry brands
Graza
Brand Audit
Graza owns the squeeze format: the most differentiated of 77 premium pantry brands for Commuter Belt Couples. Finance District ranks it #57 on trust, and a quality seal and harvest date are the first fix.
Read the Graza report