GUTSY
FOR CPG INSIGHTS & BRAND TEAMS

Test your packaging, claims and price before you commit the launch budget.

Gutsy builds AI-lookalike audiences from your real buyers and scores your concepts across 11 emotional layers, for less than the cost of a single traditional study.

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GUTSY REPORTHalo TopFood & Beverage Intelligence
412Products Scanned
86Top Ranked
57Brands Studied
Everyday Wellness ConsumersHealth-conscious shoppers seeking guilt-free treats that fit their lifestyle goals.
Trend-Driven ExplorersSocial-first consumers who discover brands through TikTok and crave novel, share-worthy flavors.
Top Claims that Convert
Low-Calorie Promise
Everyday Wellness ConsumersLow-Calorie Promise"Only 280 calories per pint, guilt-free indulgence"
91%Conv.
Protein-Enriched Indulgence
Everyday Wellness ConsumersProtein-Enriched Indulgence"6g of protein in every serving, dessert that works for you"
84%Conv.
Flavor Innovation
Trend-Driven ExplorersFlavor Innovation"Birthday Cake ice cream that won't wreck your goals"
88%Conv.
THE PROBLEM

Most CPG teams still decide on a 12-week lag.

Market research runs on project timelines. Gutsy runs on decision timelines.

8-12 week timelinesStudy results in minutes

While traditional research drags on for months, Gutsy delivers audience insight in minutes, so you can iterate and decide in the same meeting.

$10K-$50K per studyUnlimited studies

Stop budgeting tens of thousands per project. With Gutsy, run as many studies as you need for a fraction of the cost of a single traditional study.

Unreliable pay-motivated panelsAlways-available AI-lookalikes

Forget inconsistent panels driven by incentives. Gutsy's AI-lookalike audiences are always on call, always consistent, and built from your real buyer data.

RESEARCH TOOLS

Every decision that used to wait on a panel

Packaging & shelf presence

Test label designs, formats, colour and on-shelf standout before a production run.

Claims & messaging

Score claim language for conversion and credibility before it reaches packaging or paid media.

Pricing & willingness to pay

Find the optimal price point by segment and channel, with elasticity modelling.

Concept & risk screening

Rank new concepts, and surface reputational risk across safety, labelling, and sustainability claims.

Keep pace with consumers

63,288Insights generated
5,274Studies completed
80-95%Accuracy rate
10-secondSetup
HOW IT WORKS

Up and running in minutes

1

Ask our study agent

Brief it in plain language, through the web app, the API, or MCP.

2

It pulls your report

The agent runs your brief against your category's dataset, scored by the AI-lookalike audiences you choose.

3

Receive it live, in minutes

The report builds while you watch. Rankings, scores and verbatims, back before the meeting ends.

“It's fast, practical, and honestly fantastic.”— Jacqueline Hutton, COO, Group23 Sports Medicine
GUTSY

Bring one decision. Leave with the data.

Twenty minutes, your category, a live study on the call.

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