Built by people who know research should move faster.
Market research experience, product craft, and applied AI in one focused team.Gutsy brings together market research experience, product craft, and applied AI to make consumer insight feel immediate, usable, and part of the way teams already work.
- 20+ yrsresearch and agency experience
- AI-nativesimulation, scoring, and report workflows
- CPG-firstbuilt around fast consumer-brand decisions
Meet the Gutsy Team
I saw it happen hundreds of times in nearly 20 years at a global agency... Clients couldn't validate ideas because it cost too much money and time. With Gutsy, now you can gut-check ideas and reputation risks in seconds with your AI-lookalike audiences, iterate faster, and make more informed decisions.
Stefan Wirth
Product Lead
Alberto Blanco, PhD
LLM Lead
Rudi Seelig
Full Stack Lead
Arvid Kahl
Technical Advisor
Built for the messy middle between instinct and evidence.
Research people can trust
Reports should make the next decision clearer, not bury teams in methodology theatre.
Speed without hand-waving
Fast answers still need transparent personas, scored reactions, and context a stakeholder can inspect.
Workflow-native insight
The goal is research that lives where product, brand, and creative teams already make decisions.