Read the competition before they read you
Score competitor packs, claims, and campaigns against your AI-lookalike audiences. Understand what is winning and what is wearing — before brand, creative, or sales teams respond.
Competitive research rarely connects the market to the buyer
Teams can see competitor SKUs, prices, and claims. What is harder is knowing which differences shoppers actually care about. Gutsy connects category data to consumer response.
See which competitor advantages matter to each audience and which are just noise.
Layer packaging, claims, price, reviews, and emotional response into one competitive view.
Find gaps in claims, formats, price tiers, occasions, and proof signals before competitors do.
Everything you need to understand category position
Shelf Benchmarking
Compare products by pack, claims, price, ratings, reviews, and visual cues.
Claim Density
See which competitors own proof, benefits, sustainability, value, or premium cues.
Pricing Ladder
Map price gaps, value tiers, pack sizes, and trade-up opportunities.
Competitor Messaging
Test whether rival positioning feels clearer, stronger, or more credible.
Persona Preference
Learn which audiences prefer your product and which are vulnerable to switching.
Opportunity Gaps
Identify the whitespace your next claim, pack, format, or price move can own.
Competitive proof with consumer meaning
Deep intelligence for every market move
Gutsy reports combine category scans, competitive claims, price architecture, shelf cues, and persona response to show where your product can win.
Analyze competitors in minutes
Define the category
Enter products, competitors, retail channels, or a market question.
Scan the landscape
Compare claims, prices, formats, reviews, shelf cues, and buyer response.
Find the opening
Receive whitespace, risks, likely switchers, and recommended next moves.