Validate every claim before it ships
Test functional, clinical, sensorial, and sustainability claims with AI-lookalike audiences that behave like your real shoppers. Know what lands and what triggers skepticism before legal review.
Claims can create trust or destroy it fast
A claim that feels obvious to the team can feel vague, exaggerated, or suspicious to shoppers. Gutsy finds the credibility gap before market launch.
See whether audiences understand, believe, and value each claim before it appears on pack or in media.
Translate approved language into claims that real consumers actually comprehend and trust.
Identify skepticism around sustainability, efficacy, safety, pricing, and proof before it becomes a public issue.
Everything you need to prove a claim works
Claim Clarity
Measure whether shoppers understand the promise quickly and accurately.
Credibility Read
Find which claims feel believable, inflated, generic, or under-supported.
Proof Point Testing
Compare stats, certifications, ingredients, testimonials, and usage cues.
Sustainability Skepticism
Test environmental language for trust, specificity, and potential backlash.
Persona Concerns
See how cautious buyers, premium buyers, and value shoppers challenge the same claim.
Improvement Guidance
Get concrete language changes that make the claim clearer and more credible.
Proof for every claim decision
Deep intelligence for every product promise
Gutsy reports evaluate claim clarity, credibility, proof strength, emotional resonance, brand fit, risk, and intent — then show exactly how to strengthen the language.
Test claims in minutes
Add claim routes
Paste pack claims, benefit statements, proof points, or sustainability language.
Choose skeptical buyers
Run claims against personas that match your category, price tier, and trust barriers.
Get the trust read
Receive clarity scores, skepticism drivers, and revised claim recommendations.