Consumer research built for health and nutrition brands
Gutsy gives health & nutrition teams instant consumer intelligence: test product claims, packaging formats, supplement positioning, and brand messaging with AI-generated audiences that match your real buyers.
Food supplement brands face critical challenges
With nutritional science evolving and health-conscious consumer expectations rising, brands must lead with confidence
Claim sensitivity
Health claims face intense regulatory scrutiny. One misstep in messaging can trigger FDA warning letters, social backlash, or costly reformulations.
Ingredient skepticism
Consumers increasingly demand transparency on sourcing, dosing, and third-party testing. Proprietary blends and vague labels erode trust fast.
Format & occasion fit
Gummies, capsules, powders, sachets — the right delivery format for the right occasion determines trial, retention, and willingness to pay.
Subscription fatigue
DTC supplement brands compete for the same Subscribe & Save slot. Standing out requires understanding exactly what drives repurchase vs. churn.
All-in-one consumer intelligence for health & nutrition
Use our AI-powered platform to test, validate, and optimize across the entire product lifecycle
Claim & messaging testing
Test health claims, benefit language, and regulatory-adjacent copy with target consumers before committing to packaging or ad spend.
Packaging format optimization
Compare gummy vs. capsule vs. powder formats, bottle sizes, and mega-pack strategies against real consumer preference data.
Audience persona intelligence
Build and validate detailed buyer personas — from wellness enthusiasts to busy parents — with AI-generated audience profiles grounded in behavioral data.
Competitive shelf analysis
Benchmark your products against competitors on price architecture, claim density, trust signals, and emotional response across every relevant persona.
Keep pace with consumers
“It's fast, practical, and honestly fantastic.”
Jacqueline Hutton, COO, Group23 Sports Medicine
OLLY Women's Multivitamin — Mega Format & Price Strategy
Gutsy helped evaluate three mega-format candidates for the Olly Women's Multi gummy line, analyzing persona response across 11 emotional layers, price elasticity scenarios, and portfolio impact — recommending the 240ct Mega Multi at $19.99 as the optimal launch SKU.
Up and running in minutes
Define your audience
Create custom personas like Busy Wellness Professionals or Holistic Wellness Explorers, or let our AI generate them from your brand data.
Run your study
Test product concepts, packaging designs, health claims, pricing strategies, or competitive positioning in seconds.
Get actionable insights
Receive detailed persona-level scoring across 11 emotional response layers, with clear recommendations backed by data.