GUTSY
AI FOCUS GROUPS

Conversational research, on demand

Hold AI-moderated conversations with persona-calibrated participants. Ask follow-ups, unpack the reasoning behind preference scores, and get realistic verbatim language you can take back to the team.

Start a focus groupNo CC required
GUTSY FOCUS GROUPAI Focus GroupConversation Intelligence
6Personas in Room
24mAvg Length
11Emo Layers
Loyal Fitness ShoppersPerformance-led subscribers who reward brands with depth and ingredient transparency.
Curious NewcomersTrend-led explorers who try new categories when concept resonance feels honest.
Verbatim Reasoning
Routine Resonance
Loyal Fitness ShoppersRoutine Resonance"This concept fits how I already think about training"
88%Conv.
Concept Curiosity
Curious NewcomersConcept Curiosity"I want to try, but I need to understand the science"
72%Conv.
Conversion Barrier
Casual MoversConversion Barrier"I do this for me — I don't need to be the best"
54%Conv.
THE PROBLEM

Teams need the why, not just the score

Quant scores tell you what won. Focus groups explain why, what to change, and what buyers are still confused about. Gutsy makes that depth instant.

Scheduling delaysAlways-on conversation

Ask follow-ups the moment a question appears, without recruiting panels or waiting for sessions.

Flat survey answersNuanced qualitative reads

Get realistic objections, emotional language, competitor comparisons, and decision context.

Notes trapped in decksStructured themes and quotes

Turn discussion into shareable themes, quotes, next steps, and testable hypotheses.

AI FOCUS GROUPS

Everything you need to understand the why

Discussion Guides

Generate focused question sets for concepts, claims, packages, ads, and pricing.

Live Follow-Ups

Ask why, what changed, what confused them, and what would make them buy.

Concept Reactions

Get rich responses to early ideas before they are polished.

Persona Debate

Compare how different audiences interpret, challenge, and defend the same concept.

Quote Extraction

Pull stakeholder-ready language from realistic participant responses.

Research Summary

Turn sessions into themes, implications, and next-step recommendations.

Qualitative context on demand

63,288Discussion turns
5,274Focus groups run
80-95%Accuracy rate
10-secondSetup
POWERED BY DATA
GUTSY REPORTFocus Group IntelligenceQualitative Persona Analysis
Packaging Concept Discussion
Packaging Concept DiscussionFirst reactions, objections, proof needs, and purchase triggers
12Participants
48Questions
24Themes
Blue Collar BackboneFit score 7.7 · Value-driven · Brand loyal
Cul-de-Sac ComfortFit score 7.7 · Family-oriented · Bulk buyers
Commuter Belt CouplesFit score 5.9 · Convenience-first · Snack shoppers
Focus Group Intelligence

Deep qualitative insight without the wait

Gutsy focus groups turn persona conversations into themes, quotes, objections, product implications, and recommended next tests that teams can share immediately.

24Themes
12Participants
48Questions
See focus group report ->
HOW IT WORKS

Run a focus group in minutes

1

Choose the stimulus

Upload a concept, package, ad, claim, or product question.

2

Ask your audience

Select personas and run realistic moderated questions instantly.

3

Get the readout

Receive themes, quotes, objections, and recommended next steps.

GUTSY

Ready to run your next focus group?

Start Free TrialNo CC required