Find the right price before you commit
Test price points, ladders, bundle math, trade promo, and channel pricing with AI audiences that behave like your real shoppers. Know where willingness-to-pay lands before MSRP locks.
Pricing choices are easy to model and hard to believe
Spreadsheets can forecast margin, but they cannot tell you whether buyers believe the value story. Gutsy adds the consumer read before price hits the shelf.
See which audiences accept, resist, or reinterpret a price point before launch.
Compare base price, promo price, multipack, premium tier, and value-size routes in one read.
Understand whether resistance comes from price, format, brand trust, quantity, or unclear benefits.
Everything you need to price with confidence
Willingness To Pay
Identify acceptance thresholds by persona, channel, and value frame.
Pack Architecture
Compare single, multipack, refill, bundle, and value-size formats.
Value Perception
Measure whether the price feels fair, premium, cheap, or confusing.
Elasticity Scenarios
Model how intent changes as price, quantity, and benefit framing shift.
Persona Thresholds
See who will trade up, who needs proof, and who waits for promotion.
Competitive Ladder
Benchmark your price against adjacent products, private label, and premium competitors.
Proof for every pricing decision
Deep intelligence for every price move
Gutsy reports combine persona-level price response, value perception, occasion fit, competitive context, and scenario modeling to recommend a price shoppers can believe.
Test pricing in minutes
Add price scenarios
Enter base price, pack size, bundle, promotion, or tiering options.
Choose buyer segments
Run scenarios against personas with different income, channel, and value expectations.
Get the best price read
Receive scenario rankings, value objections, and pricing recommendations.