Stakeholder Insights for Syngenta in Agriculture

Across the globe, Precision Ag Farmers form a connected, learning-driven cohort who view farming through a technology-enabled, stewardship-centered lens.

They prioritize yield stability and profitability while safeguarding soil health and water resources, embracing precision agriculture, biologicals, and data-driven decision-making as core competencies. This collective seeks scalable, practical solutions that integrate with existing farming rhythms, empowering smallholders and larger operations alike to turn insights into resilient harvests.

While cropping patterns and regional challenges vary—from tropical corn belts to temperate row crops and diversified smallholders in emerging markets—the shared mindset remains:

evidence-based practice, continuous improvement, and collaborative problem-solving. They rely on field demonstrations, local agronomists, extension programs, and peer networks to assess new technologies, with a particular openness to seaweed-based and microbiome-informed inputs that align with regenerative agendas. Their buying decisions are anchored in demonstrable ROI, reliability of supply, and long-term partnerships rather than one-off product promises.

Within this segment, behavior is guided by a commitment to sustainability, climate resilience, and transparent communication.

They value brands that provide clear, localizable impact data, accessible training, and ongoing agronomic support. The group communicates through field days, farmer forums, agronomy publications, WhatsApp groups, and short-form digital content that translates complex science into actionable steps. They appreciate culturally aware messaging and content that speaks to local cropping systems, budgets, and labor realities while offering scalable pathways to higher productivity with lower environmental footprint.

We are Conventional Input Buyers, a network of small- to mid-scale farmers and cooperatives across diverse, climate and cropping systems.

We prioritize affordability, reliability, and practical agronomy. Our collective relies on trusted input suppliers, local distributors, and farmer-to-farmer knowledge shared within cooperatives. Our decisions are guided by price stability, credit terms, and the ability to deliver on promises of supply even during disruptions. We value simpler technologies and conventional inputs that integrate smoothly with established farming rhythms.

Our world features cash-constrained budgets, risk-averse planning, and community-centric decision making.

Adoption of new products is measured through long-term payoff and local test results rather than global ROI models. We trust demonstrations, field days, and peer endorsements, especially when supported by local extension agents and reliable distributors. We respond to messaging that respects regional calendars, labor realities, and the essential goal of producing affordable, nutritious staples for our households and communities.

We view Syngenta as a durable partner offering dependable inputs, equitable terms, and accessible service networks.

Our engagement favors transparent pricing, clear product characteristics, and locally relevant agronomic support. We are motivated by improving yields within budget constraints, safeguarding farm livelihoods, and strengthening cooperative resilience. Our brands succeed when they provide steady supply, straightforward usage instructions, and consistent after-sales support tailored to regional needs.