Stakeholder Insights for BASF in Agriculture

Precision Farming Growers form a diverse yet cohesive cohort of commercial farmers, agribusiness operators, and contract growers who treat farming as a systems challenge.

They combine decades of practical know-how with a growing set of digital tools—sensor networks, weather analytics, data platforms, and decision-support apps—to optimize yields while controlling input costs. They value reliability, agronomic science, and partnerships with seed developers, crop-protection providers, and soil-health specialists. They see BASF Agricultural Solutions as part of a broader ecosystem that links seeds, crop protection, soil management, and digital farming to a farm's land and knowledge.

Within this segment, regional variations exist—temperate versus arid climates, row-crop versus specialty crops—but the throughline is a commitment to sustainability and resilience.

They pursue yield stability, resource efficiency, and risk management amid price volatility and changing regulation. They engage in cooperative networks, field trials, and extension programs; they seek evidence-based ROI and scalable practices. Their identities stress stewardship of land for future generations, balancing productivity with biodiversity and water stewardship.

They are open to world-spanning knowledge exchange and value practical training and reliable support from trusted partners.

They navigate seasonal cycles, capital budgets, and regulatory constraints while maintaining focus on long-term soil health and farm profitability. Collectively, they embody a forward-looking, data-informed, stewardship-minded farming community prepared to evolve with technology and policy alike.

The Legacy Smallholder Collective represents long-standing, family- and community-led farming operations that prioritize soil health, biodiversity, and local provisioning.

They manage diverse, modest-to-mid-scale holdings and rely on diversified crops, resource-conserving practices, and direct-to-local markets rather than large-scale export channels. They value knowledge-sharing within regional networks, extension services, and neighbor-to-neighbor mentorship, viewing farming as a stewardship duty that spans generations.

Their lifestyle patterns center on resilience through crop diversification, water stewardship, and low-input practices.

Capital constraints shape purchasing toward durable, cost-effective inputs and locally available solutions. They emphasize risk management through multi-year planning, careful budgeting, and adherence to regional certifications, all while balancing family labor and community obligations. Their identity is rooted in place, shaped by climate, soil type, and local policy, and is underpinned by a strong ethic of low environmental impact and social responsibility.

Regionally, temperate zones emphasize soil-building practices and climate adaptation, while arid zones prioritize water efficiency and drought-tolerant crops.

Across geographies, they engage with co-ops, extension agents, and peer networks to validate practices, favoring practical demonstrations, on-farm trials, and peer-led knowledge exchange over purely digital content. They strive to preserve land for future generations while sustaining livelihoods by blending tradition with incremental upgrades and prudent investments.