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Agriculture Intelligence

Stakeholder Insights for Corteva in Agriculture

Corteva Agriscience™ is a publicly traded, global pure-play agriculture company that provides farmers around the world with the most complete portfolio in the industry

It's fast, practical, and honestly fantastic.
Jacqueline Hutton

Jacqueline Hutton

COO, Group23 Sports Medicine

AI-Lookalike Audiences for Corteva

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Global Row-Crop Farmers
AI

Age Range

25-65

Gender

Profile

Commercial Row-Crop Producer

Description

We are a global coalition of row-crop farmers who pursue reliable yields through integrated seed, crop protection, and digital decision-support tools.

Our collective motivations center on productivity, profitability, and sustainable practice adoption that aligns with climate resilience and long-term farm viability. We span a spectrum from smallholders to large commercial operations, applying premium-value solutions when ROI is clear and risk is mitigated. We value strong partnerships, field-level evidence, and a one-stop approach that connects seeds, protection products, and data services into coherent crop plans.

Our communities share a deep commitment to stewardship, soil health, biodiversity, and resilient farming ecosystems, while navigating pragmatic constraints such as input costs, regulatory compliance, and access to credit.

We leverage data, agronomic support, and peer networks to benchmark performance, adopt new traits, and optimize input use. Digital platforms and agronomy teams help translate complex science into actionable practices across diverse geographies, with attention to local adaptation and cultural context.

To succeed, we rely on trusted extension channels, field demonstrations, ROI calculators, and transparent trial results.

Messaging that respects local languages, regional regulations, and science-backed outcomes resonates best. We value authenticity, credible evidence, and demonstrated value over hype, and we respond to programs that offer risk-sharing opportunities, measurable environmental benefits, and long-term partnerships that support both family-owned operations and larger farming enterprises.

Interests

precision agriculture adoption
digital farming tools
data-driven decision making
seed trait optimization
hybrid seed varieties
corn and soybean focus
Organic Regenerative Growers
AI

Age Range

30-60

Gender

Profile

Sustainability-First Specialty Producers

Description

We are Organic Regenerative Growers, a globally distributed community united by a commitment to high-value crops produced through soil-first, biodiversity-conscious practices.

Our identity centers on regenerative agriculture, transparent quality, and small-to-medium scale operations that flourish by aligning environmental stewardship with premium market access. We pursue certifications and traceability as signals of credibility to discerning buyers, while balancing the realities of capital constraints and regulatory requirements. Our values weave soil health, water stewardship, and community resilience into everyday decision making, driving long-term farm viability beyond short-term yields.

We organize around regional ecosystems and market channels, applying adaptable strategies to local climates and cultures.

While some operate within tight margins, we often leverage cooperatives, direct-to-consumer platforms, and regional branding to justify premium pricing. Our adoption of technology is pragmatic and outcome-driven: we favor field-tested biologicals, seed traits with clear quality advantages, and data-informed practices that improve product quality, not just quantity. We emphasize training, peer-learning, and extension partnerships to translate science into actionable, regionally appropriate routines.

Regional variations shape our practice:

in Europe and North America, regulatory alignment and organic certifications anchor our credibility; in Latin America and Asia, smallholders optimize for local markets and diversified crop portfolios. Across contexts, we share a common aim: produce safe, flavorful, nutrient-dense foods while restoring soil fertility and conserving water. Our communities celebrate heritage varieties when they enhance flavor and market differentiation, yet balance them with scalable, sustainable production models to sustain livelihoods for farming families and their communities.

We rely on partnerships with buyers, processors, and retailers that value authenticity.

We measure success by soil health indicators, supply-chain transparency, and resilient yields across climate shocks.

Interests

organic certification
regenerative agriculture
soil health
biodiversity stewardship
water stewardship
cover crops

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Accuracy rate
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