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Agriculture Intelligence

Stakeholder Insights for Bayer Crop Science in Agriculture

Produce More. Restore Nature. Scale Regenerative Agriculture.

It's fast, practical, and honestly fantastic.
Jacqueline Hutton

Jacqueline Hutton

COO, Group23 Sports Medicine

AI-Lookalike Audiences for Bayer Crop Science

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Regenerative Farm Collective
AI

Age Range

25-65

Gender

Profile

Regenerative Agriculture Advocate

Description

Across the global farming landscape, the Regenerative Farm Collective represents a growing cohort of producers who pursue yield gains without sacrificing soil health or ecosystem integrity.

They embrace regenerative practices as a core operating principle, viewing soil health, biodiversity, and water stewardship as foundational assets that underpin resilient, long-term productivity. They balance ambition with pragmatism, pursuing scalable methods that fit diverse climates, farm sizes, and market demands, while maintaining a collective identity as stewards of land and community.

They align with science-led, field-proven innovations and value collaborative learning—participating in extension programs, on-farm demonstrations, and peer networks that translate research into practical results.

Their decision-making honors long-term profitability, risk management, and reputation for responsibility, often leveraging partnerships with agritech providers to access data, resources, and certification pathways that help unlock sustainable finance and market access.

In practice, they monitor measurable outcomes—soil organic matter, water-use efficiency, biodiversity indicators—and adapt practices through iterative cycles.

Their regional diversity is acknowledged: arid, temperate, and tropical contexts shape adoption patterns, yet common principles persist: regenerative rotation, cover crops, no-till or reduced-till, and efficient input use. They seek credible suppliers who offer robust agronomic support, transparent communication, and reliable supply chains, and they favor brands that demonstrate tangible field results, extension support, and alignment with climate-smart objectives.

Interests

soil health
soil carbon
cover crops
no-till farming
crop rotation
water stewardship
Conventional Yield Optimizers
AI

Age Range

30-60

Gender

Profile

ROI-Driven Commercial Operator

Description

We are Conventional Yield Optimizers, a cohort of large- and mid-scale farmers who prioritize reliable production, predictable returns, and scalable systems.

Our focus is on cash-flow efficiency, risk mitigation, and steady performance across seasons. We rely on established agribusiness ecosystems—seed brands, agrochemical suppliers, equipment providers, and contract farming arrangements—to ensure consistent inputs, support, and technical service.

Operating across diverse geographies—from temperate belts to arid margins and tropical grow zones—our shared blueprint emphasizes standardization, data-driven ROI, and dependable supply chains.

We favor proven technologies that deliver clear short-term gains, field trials that translate into practical practice, and certifications that preserve market access with retailers and processors. Our approach blends scale with disciplined risk management: if a practice expands margins without introducing excessive risk, we adopt it; otherwise we proceed cautiously.

Decision-making centers on cost-benefit analyses, contract terms, service commitments, and the ability to forecast outcomes under volatility.

We cultivate professional networks around suppliers, lenders, and agronomic engineers, and we expect strong after-sales support, uptime guarantees, and transparent performance metrics. We maintain compliance with environmental and food-safety standards while pursuing efficiency, reliability, and predictable harvest cycles that satisfy both growers' balance sheets and the needs of supply chains.

Interests

yield optimization
cost-efficient inputs
fertilizer efficiency
pesticide stewardship
mechanization adoption
precision agriculture technology

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