Research has beenbroken for100 years.
The industry is built on asking people what they would do, which produces an opinion rather than a fact, collected nowhere near the moment they actually decide. And by the time fieldwork and analysis are finished, the answer is weeks or months old, and it only ever looks backwards.
Gutsy starts from observed behaviour instead: what people buy, choose and say when no one is asking. AI-lookalike audiences built on that record score every product, campaign and brand in your category against one consistent framework. Answers come back in minutes rather than months, and once a category is scored, it answers every question you ask of it afterwards.
We are not building a faster survey.
We are ending the survey as evidence.
The Gutsy Team
For 100 years, consumer surveys and focus groups have helped us all feel better about our decisions, but there’s a big difference between feeling better about your decision and actually making a better decision.
Neil JohnsonCEO, Co-Founder
