REPUTATION & RISK MANAGEMENT
Read the reputation you are starting from, forecast how the scenario plays out, and test the response before you have to give it.
Brand ReportBrand ReportBrand ReportBrand ReportBrand ReportBrand ReportBrand Report
OLIPOP · Prebiotic sodaFunctional soda
Differentiation
74/ 100
Differentiation by audience, out of 10
Gen Alpha Parents6.9
Green Pioneers6.7
Finance District5.1
Why it’s differentiated · 8.2Its positioning is the difference: it pioneered prebiotic soda, pairing the classic flavours of traditional soda with gut-microbiome health.
Test every pillar of your brand, from reputation through to thought leadership.
CORPORATE BRAND AUDIT
Find what the brand stands for across every stakeholder, and where it is vulnerable, before you rebuild the narrative.
INTERNAL COMMS & CULTURE
Read how employees actually see the culture, then test the change narrative on them before you announce it.
✓
✓
✕
CORPORATE PROGRAM DEVELOPMENT
Find the program territory you can credibly own, and test every commitment against the greenwashing reflex before you publish it.
8.6
7.4
6.9
6.1
THOUGHT LEADERSHIP & COMMS
Know the authority you actually have with the audience, then score the point of view and the assets before you publish.
STAKEHOLDER RESEARCH
Read how investors, employees, partners, regulators and media each see you, then go deeper with a panel on the ones that matter.
Every brand in your category, already scored.
Identity
Name, sector and structure
Ownership
Parent and holding
Messaging
Internal and external statements
Themes
Heritage, quality, local, sustainability
Leadership
Who speaks publicly
Press
Dated and attributed
Visual identity
Marks, colour and type
Reach
Followers and ratings
ESG posture
What is disclosed
Market position
Premium to value
Peer set