Gutsy icon
Decorative blob
Mining Intelligence

Get Instant Mining
Industry Insights

See how you can use Gutsy AI to test ideas, reputational risks, branding, messaging and more, all in seconds.

It's fast, practical, and honestly fantastic.
Jacqueline Hutton

Jacqueline Hutton

COO, Group23 Sports Medicine

Mining Industry Stakeholder Intelligence

You can create unlimited audiences using the Gutsy Audience Agent or build from scratch with your own data.

Strategic Metals Buyers
AI

Age Range

30-55

Gender

Profile

Strategic Procurement Leaders

Description

We are the cohort of mid-to-senior procurement and sustainability leaders who anchor demand for the metals and materials that enable modern infrastructure and the energy transition.

Collectively, we frame raw materials not as fungible commodities but as strategic inputs whose provenance, carbon intensity, and social footprint materially influence corporate risk, brand reputation, and long-term value creation. Our planning horizons are multi-year; our decisions are informed by quantitative models, supplier performance data, and cross‑functional tradeoffs among cost, reliability and ESG outcomes.

Our lifestyles and professional rhythms prioritize pragmatic stewardship.

We operate within complex, global supply chains and navigate volatile commodity cycles, geopolitical risks, and divergent regulatory regimes. In mature markets we press suppliers for verifiable decarbonization pathways, robust disclosure and audit trails; in emerging markets we balance resilience and affordability with capacity‑building and fair value sharing. Across regions we share common priorities: ensuring reliable access to copper, nickel, lithium, iron ore and other critical materials while reducing environmental impact and strengthening social licence to operate.

We are collaborative yet rigorous.

Procurement, sustainability, finance and technical teams converge around risk‑adjusted ROI calculations, total cost of ownership frameworks and scenario planning. We prefer vendors who demonstrate traceability, scalability and credible third‑party validation; we reward transparency, iterative improvement and co‑investment structures that align incentives. While aspirational about rapid decarbonization and circularity, we remain realistic about transitional constraints — cost, supply availability and permitting timelines — and favor phased, measurable pathways over unproven claims. Internally, we push for governance that balances compliance, operational continuity and community outcomes, recognizing local cultural sensitivities and the socioeconomic implications of mining-led development.

Interests

Decarbonization strategies
Supply chain resilience
Traceability and provenance
Lifecycle assessment (LCA)
Total cost of ownership
Long-term contracting
Operational Site Buyers
AI

Age Range

30-55

Gender

Profile

Tactical Procurement Operators

Description

They are the procurement professionals and site managers who run the day-to-day sourcing that keeps mine sites operational.

Their horizon is measured in days and weeks rather than years; uptime, predictable delivery and clear fit-for-purpose specifications drive their choices. They prioritize suppliers who can solve immediate problems — a critical spare part overnighted, a service team that can be on-site within a shift, a consumable packaged to site safety standards. While corporate strategy and sustainability frameworks exist above them, their daily calculus is pragmatic: minimize downtime, control direct operating costs, and keep crews safe and productive.

Collectively they value straightforward, verifiable performance.

Technical compatibility, interchangeability, and adherence to recognized safety standards trump aspirational claims. They are comfortable working with local distributors, independent service providers and regional branches of large vendors — whichever channel reliably meets lead‑time and quality needs. In mature jurisdictions they operate under corporate procurement policy and centralized purchasing constraints; in more remote or under-resourced regions they often exercise delegated authority to adapt procurements to logistical realities and labour market conditions. Across regions they share an orientation toward practical outcomes: robust packaging for long transit, spare parts kits for predictable failure modes, and service SLAs linked to measurable restoration times.

Their socioeconomic context is site‑anchored.

Many live in regional towns or fly-in fly-out environments; their households and social lives are shaped by rostered shifts and local community norms. Budget bands they manage are often modest individually but aggregate to large operational spend across maintenance, consumables and short-term contracts. They are relatively less engaged with upstream strategic sourcing debates, but they are influential because they control the execution layer — a supplier who fails to deliver to site standards quickly loses access. Cultural variations matter: in some regions there is stronger emphasis on local hiring and community agreements; in others, speed and flexibility of contract terms dominate. They respect suppliers who understand on‑site realities, speak the practical language of mechanics and foremen, and offer pragmatic solutions rather than abstract sustainability narratives.

While operationally conservative, they can be receptive to change when benefits are tangible and immediate — a new lubricant that extends run-time, a mobile ordering app that reduces paperwork, or consignment inventory that lowers stockouts.

They prefer iterative pilots and demonstrable ROI at the site level over enterprise-wide theoretical claims. Their relationship with brands is transactional-to-loyal: dependable performance and uncomplicated service translate into multi-year vendor preference, but failure to meet SLAs results in swift replacement. Overall, they are the pragmatic backbone of mining procurement: risk-averse with respect to site continuity, opportunistic about cost savings, and intensely focused on solutions that deliver measurable, short-term operational value.

Interests

spare parts availability
equipment uptime
rapid logistics and freight
short‑cycle contracts
local suppliers and content
maintenance planning

Create Your Own Custom Audiences

Use our AI Audience Agent for guided assistance or build completely custom audiences with your own data and personas.

Insights generated
Custom studies completed
80-95%
Accuracy rate
10-second
Setup
Simple, transparent pricing

Start your 30-day free trial

No credit card required. Upgrade anytime to unlock full access.

MonthlyYearly
Save 2 months
Most Popular

Brand Team

Perfect for brands and marketing teams

$179/month
  • 1 organization
  • Unlimited audiences
  • Unlimited studies
  • Unlimited team members
Start Free Trial

Small Agency

Ideal for growing agencies

$359/month
  • 5 organizations
  • Unlimited audiences
  • Unlimited studies
  • Unlimited team members
Start Free Trial

Medium Agency

For established agencies with scale

$529/month
  • 10 organizations
  • Unlimited audiences
  • Unlimited studies
  • Unlimited team members
Start Free Trial

All plans include a 30-day free trial. No credit card required.

Frequently Asked Questions