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Energy Technology Intelligence

Stakeholder Insights for Halliburton in Energy Technology

Halliburton is one of the world's largest providers of products and services for the ever-evolving needs of the energy industry.

It's fast, practical, and honestly fantastic.
Jacqueline Hutton

Jacqueline Hutton

COO, Group23 Sports Medicine

AI-Lookalike Audiences for Halliburton

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Oilfield Asset Buyers
AI

Age Range

30-60

Gender

Profile

Strategic Energy Procurement Leaders

Description

We define the Oilfield Asset Buyers as a transnational collective of decision-makers who steer capital-heavy asset programs across onshore and offshore environments.

They converge at the intersection of safety, reliability, and value optimization, prioritizing asset uptime and predictable performance while navigating regulatory requirements and budget cycles. This cohort anchors its identity in collaborative problem-solving with operators, vendors, and service providers to maximize the return on complex drilling and production investments. They champion rigorous risk management, data-driven governance, and disciplined project execution, drawing upon deep technical literacy to align multi-stakeholder viewpoints and translate technical capability into measurable business outcomes. Within regional contexts, they adapt to local safety norms, supply chain realities, and environmental standards, yet share a common pursuit of operational excellence, capital efficiency, and sustainable asset stewardship.

Interests

uptime optimization
drilling efficiency
safety compliance
reliability engineering
cost containment
contract negotiations
Field Operations Crew
AI

Age Range

25-54

Gender

Profile

Frontline Reliability Operators

Description

We are the Field Operations Crew, a transnational cohort of frontline workers who keep rigs, wells, and facilities running under demanding conditions.

We value safety, standardization, and hands-on problem solving. Our identity is built on practical expertise, quick decision-making at the point of work, and a shared code of conduct that prioritizes people and process reliability. We operate across onshore and offshore sites, adapting to local safety cultures, regulatory requirements, and equipment ecosystems while preserving uptime and asset integrity.

We are collaborators who feed back field realities into design and maintenance programs, yet we remain grounded in operational constraints—shift patterns, supply delays, weather, and equipment wear.

Our group emphasizes continuous learning through on-site training, peer-to-peer coaching, and vendor-supported service desks. We measure success in MTTR improvements, reduced unplanned downtime, and safe work completion under challenging timelines. Our communities span multiple regions, with variations in climate and labor practices, but we share a common language of risk management, reliability, and teamwork.

In the broader market, we influence procurement through field-proven demands:

readily available spares, responsive service, clear maintenance documentation, and robust safety records. We may differ from capital decision-makers by prioritizing operability and maintenance efficiency over large-scale capex items, yet we align with overarching goals of asset value, sustainability, and regulatory compliance. We bring a pragmatic, data-informed perspective to asset performance, translating technical capability into dependable field outcomes.

Interests

safety training
equipment maintenance
predictive maintenance
SOP adherence
on-site problem solving
real-time communication

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Insights generated
Custom studies completed
80-95%
Accuracy rate
10-second
Setup
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