Why Simulate Research?
Big decisions can't always wait for big $ research
Augment
Fill blind spots
Traditional research by filling in blind spots when you need the complete picture.
Complement
Added confidence
Existing studies with aligned simulations for added confidence in your decisions.
Replace
Speed & agility
Slow or expensive research when speed and agility matter most. Whether you're in a pitch, mid-campaign, or pushing into new territory.
What is Gutsy AI?
Research Simulations that Fill the Gaps
Simulation
Insights on demand
Sometimes, you just need to validate a gut feeling for an idea.
Validation
Test every concept
Other times, you want to pressure-test creative while waiting for live study results.
Speed
Decide at lightning pace
And occasionally, you need an entire testing framework without the delays or costs of traditional methods.
Alignment
Always on-brand
Gutsy ingests your historical data and brand guidelines so every insight speaks your language.
Knowledge
Build institutional memory
Each simulation feeds a living knowledge base, so learnings compound instead of disappearing into slides.
How It Works
From idea to insight in 4 simple steps
Step 1
Define your customer personas
Use our templates or build your own — from loyal buyers to emerging audiences.
Step 2
Upload past research & brand data
Feed the AI your campaign results, creative assets, and past insights to tailor simulations to your brand and business.
Step 3
Choose a pre-built workflow
Use standard research flows like creative concept testing, ad and asset testing, omnibus surveys, or trend scans. Or easily build your own to simulate focus groups, message testing, new product validation, and almost anything.
Step 4
Run your simulation and get results fast
Review simulated responses, compare performance, and move forward with more confidence, more quickly.
What Makes Gutsy AI Different?
Built for marketers and creatives
Built for marketers and creatives
We speak your language, from campaigns to concepts.
Always aligned to your brand
Your data, tone, and strategy power every simulation.
Backed by real-world experience
Developed by the team behind Laird NRC, experts in brand, creative, and consumer decision-making.